Setmore Pricing 2026: Plans, Hidden Costs & Verdict

Key takeaways

• Setmore runs on two plans: a real free tier and one paid tier. Free covers up to 4 users and 200 appointments a month; Pro is $5 per user/month.
• The $5 rate is annual-only. Paying month to month pushes Pro to $12 per user, so the headline price assumes a yearly commitment.
• The cost creeps in through per-calendar billing and add-ons. Every staff calendar counts as a paid user, and the Live Receptionist service is a separate $99/month charge.
• Setmore fits price-sensitive solo and small service businesses. Teams that need built-in video, a CRM, e-signatures, or EU data residency will hit its ceiling fast.

Setmore costs $0 on its free plan and $5 per user/month on Pro when billed annually. That makes it one of the cheapest paid schedulers on the market, which is exactly how Setmore markets itself. The real question is what the free plan leaves out, where the costs hide, and whether the lowest sticker price is the lowest total cost once your business grows.

How Much Does Setmore Cost?

Larger teams can request a custom quote, which Setmore does not publish. For most users the decision is simply Free versus Pro, and whether the annual lock-in is worth the discount.

meetergo: A More Complete Alternative

If you are pricing Setmore because you want to consolidate tools, meetergo is worth a look before you commit.

• Built-in encrypted video, payments, and e-signatures, so a booking can run end to end in one tool
• EU servers and no US corporate parent, which Setmore cannot offer
• A free forever plan, plus paid tiers from €7/month

See meetergo's plans. No credit card required.

Setmore Pricing Plans: A Breakdown

Free Plan

The free plan is genuinely usable, not a disguised trial. You get online booking, a branded booking page, team profiles, payment processing through Stripe, Square, and PayPal, email reminders, and the mobile apps.

The ceiling is the 200-appointment monthly cap and the 4-user limit. You also cannot remove Setmore branding, sync calendars two ways, send SMS reminders, or run video appointments on free. For a busy salon or clinic those 200 bookings disappear quickly, and the missing SMS reminders matter, because text nudges are what actually cut no-shows.

Pro Plan

Pro lifts the caps to unlimited users and unlimited appointments, and adds the features most businesses actually need: SMS reminders, two-way calendar sync, recurring appointments, video appointment links, API access, a signed BAA for HIPAA, and the ability to remove Setmore branding.

At $5 per user/month annually it is cheap. The catch is the billing term: choose monthly and the same plan costs $12 per user, so the advertised price only holds if you pay a year up front.

Live Receptionist Add-On

Setmore also sells a Live Receptionist service at $99 per month that answers calls and books appointments for you. It is US-only and stacks on top of either plan, so factor it in if phone booking matters to your business.

Setmore's Hidden Costs

• Per-calendar billing. Each staff member with their own calendar counts as a paid user, even when that person never logs in, so the moment you add a second stylist your "free" account quietly becomes a paid two-seat one. A 6-person salon is paying for 6 seats.
• The annual lock for the headline price. The $5 rate needs a yearly commitment. Month-to-month more than doubles it to $12.
• Feature gates on free. SMS reminders, two-way sync, video links, and HIPAA all sit behind Pro, so the free plan often is not viable for a real client business.

Setmore Pros & Cons

Pros

• A free plan that supports up to 4 users and basic payments
• The cheapest paid tier in the category at $5 per user/month annually
• One-click video meeting links and a distinctive QR-code booking generator
• 24/7 human support, which is rare at this price

Cons

• No built-in video; appointments rely on Zoom or Google Meet
• No native CRM with a deal pipeline and no e-signatures
• US-hosted with no EU data-residency story for GDPR-sensitive businesses

Compare a more complete plan. Live in 30 seconds, no credit card.

Who Is Setmore Best For?

Setmore is a strong fit for solo providers and small service teams that need 24/7 online booking on a tight budget: barbers, personal trainers, tutors, and independent practitioners. The free plan often carries them until staff or appointment volume outgrows the caps, and the $5 Pro tier stays affordable for a small crew.

It is a weaker fit for B2B sales, recruiting, or consulting teams that need round-robin routing, qualification forms, a CRM, or contract signing in the same tool. Those teams usually end up paying for Setmore plus three or four other subscriptions, which is exactly where a consolidated platform changes the math.

Setmore Customer Reviews

Positives

Setmore earns a 4.5-star average across 268 G2 reviews, and the praise is consistent: fast setup, an easy-to-share booking page, and a free plan small teams can actually run on.

Complaints

The sharper feedback is about support and reliability. One small-business president rated Setmore 1 out of 5 on G2, describing broken Zoom meeting links that stayed unresolved for months and a support queue that restarted with a new agent each time. That ties back to the lack of built-in video: when the Zoom hand-off breaks, there is no native fallback.

Setmore also carries public ratings on its GetApp profile and Trustpilot.

Alternative to Setmore: meetergo

meetergo overlaps with Setmore on the basics: 24/7 booking pages, reminders, and payment collection. Where it pulls ahead is everything that happens around the appointment.

First, encrypted video conferencing is built in on every plan, so you are not paying for or configuring a separate Zoom account. Second, payments with deposits and legally valid e-signatures live in the same booking flow, alongside a sales CRM and the Calgent AI assistant. All of it runs on EU servers under EU law.

meetergo's headline price is higher than Setmore's $5, and that is the honest trade: you pay more per seat but replace several subscriptions and gain EU data residency. Full detail is on the meetergo pricing page.

Is Setmore Worth the Price?

For a solo or small service business that just needs reliable online booking, Setmore is worth it and hard to beat at $5 per user/month. For a growing team that wants video, a CRM, round-robin routing, or EU compliance without buying four more tools, the low sticker price stops being the lowest real cost.

FAQs

Is Setmore really free?

Yes. The free plan supports up to 4 users and 200 appointments per month, with no time limit. It is a plan, not a trial.

How much does Setmore Pro cost?

Setmore Pro is $5 per user/month billed annually, or $12 per user/month billed monthly. Both include unlimited users and appointments.

Does Setmore charge per user?

Yes. Each staff member with their own calendar counts as a user, even without login access, so costs scale with team size.

Does Setmore have hidden fees?

The main extras are the annual-only $5 rate and the $99/month Live Receptionist add-on. SMS, video, and HIPAA also require Pro.

Is Setmore HIPAA compliant?

Setmore offers a signed Business Associate Agreement for HIPAA compliance, but only on the paid Pro plan, not on free.

Does Setmore include video calls?

Only on Pro. The paid plan adds one-click video links through Zoom or Google Meet, but Setmore has no built-in video of its own.

Is Setmore good for a growing team?

It works, though costs rise per staff calendar and the team features stay basic. Teams that need routing, a CRM, or signing usually consolidate into one platform instead.

Is there a cheaper or more complete alternative to Setmore?

Setmore is among the cheapest. For more features per plan and EU data residency, meetergo has a free tier and paid plans from €7/month.