Google Tag Manager Integration for meetergo
Load your Google Tag Manager container on your meetergo booking pages and receive booking funnel events in the data layer.
Connect Google Tag Manager to meetergo with your container ID. meetergo then loads the container on your public booking, selection, form, and confirmation pages and pushes events to the data layer, from the first page view to the confirmed booking. You set up triggers and tags in GTM as usual, for example a Google Ads conversion or a GA4 event. The booking_confirmed event also includes invitee data for Google Ads Enhanced Conversions. Optionally, you can load the container from your own server-side GTM endpoint.
Key Features
What you get with meetergo + Google Tag Manager
Funnel events in the data layer
meetergo pushes page_view, form_step_viewed, time_selected, form_started, form_submitted, and booking_confirmed, each with the meetergo. prefix.
Conversions on real bookings only
booking_confirmed fires once the booking is complete, so abandoned bookings are not counted as conversions.
Enhanced Conversions
The confirmation event carries a user_data object with email, phone, and name for Google Ads Enhanced Conversions.
Works in embeds
With an inline embed, events go straight to your website's data layer. In an iframe, meetergo forwards them to the parent page without personal data.
How It Works
Connect Google Tag Manager to meetergo
You need your GTM container ID (GTM-XXXXXXX) and admin access to your meetergo organization.
Copy your container ID
In Google Tag Manager, copy the container ID shown next to your container name at the top of the workspace.
Save it in meetergo
Open Integrations & Apps, select Google Tag Manager, enter the container ID, and click Save.
Create triggers in GTM
Create a Custom Event trigger, for example for meetergo.booking_confirmed, attach it to your tag, and check it in preview mode.
Use Cases
How teams use meetergo + Google Tag Manager
Measure ad campaigns
Use booking_confirmed as the conversion for Google Ads, Meta, or TikTok tags managed in GTM.
Analyze the booking funnel
See at which step visitors drop off, from picking a time to submitting the form.
Report by meeting type
Use the meeting type ID or name as a Data Layer Variable to track each offer separately.
FAQ
Frequently Asked Questions
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