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Optimize your website yourself: step-by-step instructions for beginners

Dominik Rapacki
CEO @meetergo
2 minutes reading time
Table of contents
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If you have your own website, then you certainly want to be found. This is where website optimization comes into play. With the help of search engine optimization (SEO), you can ensure that your website appears in the top ranks in the search results of Google and other search engines. In this step-by-step guide for beginners, I give you tips and tricks on how to improve your own website and thus attract more visitors to your site.

Importance of Website Optimization

The importance of website optimization lies in the increase in performance, optimization for search engines, generation of more traffic and the possibility of free marketing. A good website ensures an improved user experience by offering fast loading time and user-friendly navigation. Adapting to search engine algorithms can increase your website's visibility, which leads to more organic visitors. This, in turn, can lead to a higher conversion rate and a positive brand image. In addition, website optimization offers an opportunity to take advantage of free marketing as your website will be prominently placed in search results. In summary, website optimization can help increase the success of your website,

Why Website Optimization Matters

Website optimization is of great importance as potential customers are increasingly searching for products and services online these days. If your website is not adapted for the search engine, there is a risk that it will be placed far down in the search results and will therefore hardly be found by the users. Studies show that most users only visit websites that appear on the first page of search results. Therefore, it is crucial that your website has good visibility in the search engines.

Google and other search engines evaluate websites based on various factors such as visibility, content and other relevant criteria. A customized website meets these criteria better and therefore has a higher chance of getting a better ranking in Google search. This will attract more potential visitors to your site.

Website optimization is therefore an effective way to improve your ranking and bring more visitors to your website. By optimizing your website, you increase visibility and get a better chance of being found by potential customers. Good websites are therefore an important part of a successful online presence and can help increase the success of your business.

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Basics of Search Engine Optimization (SEO)

In order to optimize your website, you need to understand how search engines like Google work. These scan the Internet for websites and rate them based on various factors such as content, navigation, visibility and other aspects. The better your website meets these factors, the higher the chance that your website will appear high in search results.

Onpage Optimization

Onpage optimization includes all factors that can be optimized on your own website. This includes technical aspects, content and internal links.

The technical optimization helps to improve the loading time of your website and to optimize the metadata and URL structures.

Optimize website loading time

The loading time of your website is an important factor for SEO and should therefore be kept as low as possible. There are various measures to optimize the loading time of your website, such as:

  • Minimize the number of images and videos on your site
  • Reduce the file size of images using compression tools
  • Use a fast hosting solution and cache your website
  • Optimize the code structure of your website

Optimize metadata

Metadata such as titles and descriptions are important ranking factors for search engines. They affect how Google and other search engines perceive your website. Therefore, optimize your metadata by using relevant keywords and a meaningful snippet.

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Content Optimization

Content optimization deals with the content of your website. You should make sure that the content of your website is relevant and helpful to users and search engines.

Determine the goal of the website

Every page on your website should have a clear goal. This can be, for example, a request to buy a product or the collection of email addresses for lead generation . A clearly defined goal helps to structure the content of your website and convey a clear message to the user.


Keyword analysis helps identify relevant search terms used by your target audience. With the help of keyword tools, you can find out which keywords are relevant for your website and use them in the content.

Use of Relevant Content

The content of your website must be tailored to the needs of your target audience. You should use relevant topics and content that will help users solve their problems. Use engaging images and videos to emphasize and liven up your content.

Optimize internal linking

Good internal linking helps users and search engines to understand the navigation of your website and to use it in a targeted manner. Link relevant pages on your website together to make it easier for users and search engines to navigate the page.

Responsive Design

The use of mobile devices continues to increase. It is therefore important that your website is also accessible and easy to use on mobile devices. With a responsive design, your website automatically adapts to the screen size of the device on which it is viewed.

Internal linking

Internal linking is an important factor in the navigation of your website and is also important for search engines. Good internal linking will guide the user to your website and search engines will understand the structure of your website better. You should make sure that your internal links are relevant to the topic and lead to other relevant content. The number of internal links depends on the length of your content and its structure. A good rule of thumb is that every piece of content on your site should have at least three internal links.

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Optimize website speed

Fast loading time is crucial to keep visitors on your website and improve ranking in search results. There are several measures to optimize the speed of your website:

  • Compress images and videos to reduce file size.
  • Use caching techniques to store frequently accessed content and reduce loading times.
  • Optimize your site's code to remove redundant or inefficient code.

Mobile Optimization

In the age of mobile, it is imperative that your website works optimally on mobile devices. Make sure your website is responsive and automatically adjusts to different screen sizes. Also make sure that the navigation and user experience is user-friendly on mobile devices.

improve usability

A user-friendly website is crucial to retaining visitors and contributing to a positive user experience. Here are some tips to improve your site's usability:

  • Make sure the navigation is clear and intuitive.
  • Use a clear and attractive design.
  • Pay attention to fast loading times and minimize pop-ups or other annoying elements.
  • Optimize forms and contact options to fill them out easily and quickly.

Website optimization tools

When optimizing your website, you have a variety of helpful tools at your disposal to support the process. These tools help to analyze and improve various aspects of your website in order to rank better in search engine results.

One such tool is meetergo, for example. meetergo enables you to qualify leads in real time on your website and book appointments. With this feature, you can address potential customers directly on your website and get to know their interests and needs. This allows you to improve the effectiveness of your website optimization and generate more qualified leads.

In addition to specialized tools like meetergo, there are also general SEO tools like Google Search Console to help you improve your website's visibility in search engines. With the Google Search Console you can get important information about your website, such as the indexing of your pages, the position in the search results and possible errors or areas for improvement.

Another important tool is a keyword research tool, which you can use to identify relevant search terms for your website. By using relevant keywords in your content, you can increase visibility in the search engines and bring more traffic to your website.

Choosing the right tools and using them effectively play an important role in optimizing your website. They help to keep track of the different aspects of optimization and make continuous improvements. With the right tools and a strategic approach, you can optimize your website for search engines and maximize your online presence.

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What is website optimization?

Website optimization is a process of adjusting your website to improve its visibility and search engine rankings in order to attract more visitors.

Why should I optimize my own website?

Optimizing your own website allows you to ensure that your website is optimized for search engines and that your content meets user requirements. This allows you to generate more traffic and make your website more effective overall.

What are keywords?

Keywords are words or phrases used by search engines to find relevant pages. By optimizing your website with the right keywords, you can increase your visibility in search engines.

How can I optimize my website for search engines?

To optimize your website for search engines, you can take steps like optimizing your home page, your URL structure, your navigation, and optimizing your content and metadata.

What is the Google Search Console?

Google Search Console is a free tool from Google that allows you to analyze your website's performance in Google search results. It also provides error diagnostics and reports to improve your site's search performance.

What is technical on-page SEO?

On-page technical SEO refers to optimizations to the website that are directly related to the technical side of the website, such as optimizing website performance or hanging links.

What are the goals of website optimization?

The goals of website optimization are to increase the visibility of a website in search engines, increase the number of visitors, improve the bounce rate and increase the click-through rate.

What is content optimization?

Content Optimization refers to optimizing the content of your website to meet user needs and optimize it for search engine indexes. By optimizing your content, you can improve your rankings and generate more traffic.

Which tools can help me to optimize my website?

There are a variety of helpful tools that can help you optimize your website, including Google Analytics, meetergo, Google Search Console, SEMrush, Ahrefs, and Yoast SEO.

What are the top website optimization tips?

Top website optimization tips include creating content-rich texts, using relevant keywords, optimizing your navigation and URL structure, updating and optimizing your website as well as its technical SEO optimization and using social media.


Optimizing your own website is an important step in attracting more visitors and boosting your online presence. By understanding the basics of website optimization and following the steps above, you can optimize your website for search engines and increase visibility in search results. Start with small steps and continuously work on improving your site to achieve long-term results.

Imagine Calendly + Typeform had a Baby
Your New Secret Weapon is Here!

See the Magic ✨

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