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Professional corporate design

Dominik Rapacki
CEO @meetergo
2 minutes reading time
Table of contents
Imagine Calendly + Typeform had a Baby
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Visual impressions remain emphatically in memory. Each of us knows logos that can be clearly assigned to certain companies, brands and products. Even the use of certain colors can trigger associations with specific companies - such as Google's blue, red, yellow and green colors. Consistent representation in media such as Facebook, Instagram, on the website, and on analog business cards creates this link. Of course, a company like Google has a monopoly position and that alone claims the colors for itself. But you can also promote your business as a freelancer and win customers with the help of a consistent corporate design.

Your professional appearance will be strengthened by the use of a logo, banner for Facebook or Linked-In and an individual web design. We show you how to make a brand out of your services as a freelancer or self-employed person and thus make a name for yourself among customers.

What lies behind a corporate design

A professional appearance as a company, brand or provider is no longer possible without corporate design. Only visual characteristics create a public appearance that is explicitly associated with a company or a product. For example, everyone knows exactly what the Apple logo or the font of a certain Swedish furniture store looks like. From this, we can derive the definition of corporate design: Corporate design stands for a uniform, conceptualized appearance of a provider, company or brand. Corporate design is associated with corporate identity, which includes communication style, corporate philosophy or public behavior. Corporate identity and design are usually defined together.

Which elements you should design uniformly in the corporate design

Corporate design and corporate identity are mutually dependent and should be coordinated for a professional representation of your business. A conservative logo, for example, does not go well with a modern slogan. You should consider the following elements when defining your corporate design:

  • Logo
  • Catchy claim or advertising slogan
  • Color concept (primary and secondary colors)
  • Layout
  • Text and language style
  • Font and font size
  • Style of graphics and images

Some areas should definitely be equipped with your corporate design, such as:

  • Business cards
  • Website
  • Digital advertisements
  • Signatures and headers (digital and analog)
  • Flyers and other analog advertising materials
  • Products packaging

As a freelancer and self-employed person, a consistent presentation in media, on the website and in communication with customers and partners is just as important as for a company or a brand. An easy way to implement your corporate design already in the appointment booking is an automated appointment booking with an appointment booking software. For this purpose, meetergo provides functions for you to integrate your logo, color and text style into your booking page, so that your customers can directly relate to your business through visual presentation.

How to develop a corporate design for your freelancer business

In order to develop a unified representation of your business that translates into the above, you'll need to consider a few things. Ask yourself the following five questions beforehand to find out what makes you and your business stand out:

  1. How do I want to present myself to the outside world?
  2. What do I want to achieve with my freelance business and what do I need to change to achieve it?
  3. What do I want to achieve with my performance and how?
  4. Who is my target group and how do I get in touch with them?
  5. What sets me apart from others so that customers choose me as their provider?

After you have figured out what your entrepreneurial goals are and what forms the basis of your business, you can venture to present it to the outside world. This is, of course, first a creative process that involves many choices and decisions. This is about personal preferences regarding colors, logo, font and layout. Creating all of this yourself and incorporating it on your website, business card as well as on social media in high quality is a challenge if you are not working in UX or UI design. The brandcrowd tool offers you a solution here, how to create your logo and incorporate it into your representation on the web.

Turn your creativity into reality with the help of brandcrowd

As a layman in web design to create a logo, a business card or a banner on Facebook, Linked-In and Co. takes a lot of time and is in most cases done with just a few clicks. With the help of brandcrowd's tool, you don't have to be an Adobe Photoshop pro to professionally implement your corporate design. The platform allows you to give free rein to your creativity and provides you with helpful templates and design suggestions. For freelancers and self-employed people, this is a welcome opportunity to create high-quality graphics that can be used in a variety of ways in just a few steps. You'll save time and boost your freelance business at the same time.

Not only digital elements, but also analog media are a helpful marketing tool to present yourself and your business. In traditional industries such as trades, construction, and tax and law, most contacts are made via a business card. So it's never wrong to have a business card with you. Business Card Maker has several thousand professionally created designs that you can customize and design. Colors, font type and size, and layout can be customized as you like.

Your business as a freelancer professionally presented on all social media

It is impossible to imagine marketing strategies without social media. Entire campaigns, recruiting and advertising now run on platforms such as Facebook, Instagram, Twitter, YouTube and Linked-In. It is therefore all the more important that you use this for yourself and your business. By being present in social media, you advertise your services with simple means and can present yourself and your work. Banners are the first thing a client will notice when they click on your profile. Create your banner for Youtube, Facebook or Linked-In using ready-made templates. Individually add your own photos or graphics and adapt the template to your ideas.

our brandcrowd corporate design is a file you can take with you wherever you go and upload to your social media channels.

In our digital age, fast-moving is a factor you should take advantage of. Integrate call-to-actions into your Facebook and Instagram stories. This way, your customers will feel directly addressed and will be directed to your website more quickly through the visual stimuli. Stories and posts that lead to your appointment booking via meetergo or to your website can be created in just a few minutes.

Whether your freelance business is B2B or B2C, you have a variety of social media options to choose from and customize to fit your corporate design.

Communication and scheduling presented uniformly with meetergo

Already in the first contact you should position yourself professionally for a successful order situation as a freelancer or self-employed person and show that you drive a clear line with your business. Create an e-mail signature with brandcrowd that leads directly to your website and to your free online appointment planner from meetergo. Your customers will find your corporate design from your email signature on your website and will directly relate to it. Consistency is key to moving your business forward. By using meetergo to send automated e-mails to your existing customers, you will bind your customers to your company as a freelancer through a consistent approach and design, and generate revenue in a few simple steps.

Integrate your uniform presentation in meetergo and individualize your appointment booking

In order to not only design your website or business card and present it in your corporate design, but also to advertise with a consistent look throughout, the appointment booking software meetergo offers you various functions. The usual communication between provider and customer usually takes place via e-mail. So that you don't have to keep sending e-mails back and forth to book an appointment, meetergo automates the scheduling process. The link to your personalized booking page is integrated into your brandcrowd e-mail signature or embedded in your body text - in line with your corporate identity. Here you present yourself professionally, just like in your e-mail and on your website. You can individually integrate your corporate design into your booking page and use a logo or selected colors. This individualized appointment booking remains in the customer's memory and strengthens the impression of a well thought-out freelancer business.

As a time-saving, individually usable tool, brandcrowd fits into your productive work flow and supports you in making your business even more successful. Tools that adapt to your needs and act as personal assistants in your daily work as a freelancer ensure that you spend your time in the right places. Available for all operating systems, you can take meetergo with you wherever you go. With brandcrowd's download function, you always have your logo or signature with you and can create Instagram posts or digital ads in line with your corporate design in just a few minutes.

A corporate design is important not only for freelancers, but also for teams in order to present themselves in a uniform manner and to convince customers and partners. Together, you can use the above questions to filter out how you want to present yourselves and collect ideas and concepts in a meeting via meetergo connect using a whiteboard. Interactively, you determine which colors, fonts, addresses and layouts are suitable for your team and implement them individually with brandcrowd. Each of you can download a logo, business card or graphics and incorporate them into your communication with customers.

A corporate design is critical to the success of a freelance business or team. Unify your presentation and plan meetings with an individualized booking page.

Can you assign the logos the corresponding brand name?

Imagine Calendly + Typeform had a Baby
Your New Secret Weapon is Here!

See the Magic ✨

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