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Digital Marketing 101: An Introduction to the Basics

Dominik Rapacki
CEO @meetergo
2 minutes reading time
Table of contents
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Digital marketing is a fundamental part of any business that wants to survive in the digital age. In essence, digital marketing refers to advertising distributed through various digital channels including websites, social media, email marketing, and other digital mediums. The goal is to address potentially interested users, to interact and ultimately to lead to customers.

  • Digital Marketing - Definition and Meaning: Digital marketing refers to the use of digital channels to increase awareness of a product or service and attract customers.
  • Advantages of Digital Marketing: Digital marketing offers numerous advantages over offline marketing, including improved visibility, effective digital communication, and opportunities to optimize social media.
  • Importance of digital marketing for B2B and B2C: Digital marketing is equally important for companies operating in the B2B or B2C space as it offers the opportunity to promote products or services in a quality way and to generate leads.

Digital Marketing - Strategies and Tactics

There are various strategies and tactics that can be used in digital marketing. Here are some of the most common:

  • Digital Marketing Strategies - Overview: Digital marketing strategies come in all shapes and sizes. The choice of strategy depends on the company's goals, including target audience and budget.
  • Focus on B2B and B2C marketing: There are many differences between marketing for companies that operate in the B2B or B2C sector. A successful strategy requires recognizing these differences and taking appropriate action.
  • Inbound Marketing - Definition and Application: Inbound marketing is a method that aims to attract potential customers instead of aggressively pursuing them. Care is taken to provide useful content in order to arouse their interest.
  • Content Marketing - Importance and Strategies: Content marketing includes everything from creating blog posts, creating infographics and e-books to search engine optimization and distributing content on social media channels.
  • Choosing the right channel for digital marketing: It is important to choose the right channel to maximize the potential.

Digital Marketing-Manager

A Digital Marketing Manager is a position that is growing in demand as more and more companies are embracing digital marketing strategies along the customer journey . Here are some duties and responsibilities of this professional field:

  • Digital Marketing Manager Duties and Responsibilities: This may include coordinating marketing campaigns, creating content, hiring writers, and managing tools and resources.
  • Digital Marketing Manager Earning Opportunities: Digital Marketing Manager earning opportunities vary by experience, industry and location, but can average between $34,000 and $70,000 gross per year.
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Best tools for digital marketing

There are numerous tools that can be used in digital marketing to increase effectiveness, including:

  • Scheduling Tools : Online scheduling tools like Chili Piper , Teamup, and make scheduling appointments with clients easier and more efficient.
  • Marketing automation tools : Tools like HubSpot and Pardot can be used to increase the number of leads generated by creating targeted campaigns and implementing an automated nurturing strategy.
  • Sales enablement tools : Sales enablement tools like Chili Piper and Salesforce are ideal for companies that operate in the B2B segment and want to equip their sales team with effective tools.
  • Analysis tools: Analysis tools such as smarketing and leadfeeder can be used to analyze user behavior on the website and thus optimize the conversion funnel.

Future of Digital Marketing

The future of digital marketing will be shaped by new technologies and trends, including:

  • New alternatives to Google Calendar and other scheduling tools that offer better integrations and options for syncing and collaborating.
  • More online booking tools that enable a seamless booking experience for customers.


What is digital marketing?

Digital marketing means all marketing activities that are carried out online. The goal is to reach target groups on digital channels such as social media, websites or emails.

How is digital marketing different from traditional marketing?

In contrast to traditional marketing, digital marketing is specifically aimed at the target group that is active online. It enables increased reach, real-time interactions, and better understanding of customer behavior through data.

What are the advantages of digital marketing?

Digital marketing enables better targeting, higher reach, lower costs compared to traditional marketing and real-time measurement of results. Plus, it's easier to engage with customers and measure and adjust a marketing campaign to increase success.

What are the most important channels in digital marketing?

The main channels in digital marketing are websites, social media, SEO, email and promotional ads.

What is content marketing?

Content marketing is all about creating and sharing relevant and valuable content for the target audience to build trust and loyalty and ultimately drive conversions.

What is the difference between B2B and B2C in digital marketing?

B2B stands for Business-to-Business and refers to marketing activities between companies. B2C stands for Business-to-Consumer and refers to marketing activities between companies and end customers.

What is inbound marketing?

Inbound marketing is a marketing strategy that aims to naturally grab the audience's attention by creating quality content and attracting potential customers through search engine optimization, social media marketing, and other tactical approaches.

What is the importance of keywords in digital marketing?

Keywords are words or phrases used by users when searching for information online. In digital marketing, they play an important role in SEO optimization of websites to appear higher in search rankings.

What is the difference between online marketing and digital marketing?

A: Online marketing refers to marketing activities conducted exclusively online, while digital marketing includes all marketing activities that use digital technology, including those conducted off the internet and on offline channels.

What is Marketing automation?

Marketing automation refers to using technology to automate repetitive marketing tasks such as email campaigns, social media posts, or advertising campaigns. It aims to increase efficiency and save time by freeing those responsible to focus on other tasks.


Digital marketing is an essential part for any business in the digital world. Through a targeted marketing strategy, companies can increase awareness, generate leads and strengthen customer loyalty. Digital Marketing Managers play an important role in executing the strategy and maximizing its potential.

  • Importance of digital marketing for business: Digital marketing is necessary to survive in the digital age.
  • Summary of Digital Marketing Strategies and Tactics: There are numerous strategies and tactics that can be employed in digital marketing, including a focus on B2B and B2C marketing, inbound marketing, content marketing, and choosing the right channel.
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